Bevmo has a drink for every personality. These pieces empathize with the individual by personifying type and image that is unique to them.
As it currently stands, BevMo's brand identity does not showcase the exciting specialty items that they carry in store. They focus primarily on their great deals. I believe because BevMo has a drink for every type of person, they're branding should support this exciting perspective. It's a candy store for alcohol and everyone can find their favorite treat when they shop at BevMo. This print campaign is a sample of what they could be doing to reinvent themselves.