Dole's new line of Fruitocracy fruit pouches have the look that kids love and the nutrition that parents are glad to give them.
The new packaging required digital banner ads to help promote the launch of this new campaign. With the look and feel that makes a big splash, I enjoyed composing the designs for this brand. Although these banners did not get sold off by the client, they still showcase the core brand identity that was launched for the Dole Fruitocracy campaign