TeleVision
I had the pleasure of working with a crew in the editing bay as we discussed color correction and final edits for TrueCar TV Testimonials and Brand Spots.
Outdoor print & Experiential
The print campaign took over public areas to show a positive experienc with car buying and car ownership. Beyond that, we thought it would be fun to integrate an experiential stunt with a TrueCar Price Trailer, so instead of calculating your speed, it would calculate the value of your car.
digital
With the success of "True Love (Dogs)" TV spot, we thought it would be a great social extension if we created an Instagram Promotion . People could post a picture of their furry friend in a car and TrueCar would donated $1 the Best Friends Animal Society.